Snoop Dogg partnered with Walmart to drop an exclusive “Snoop on the Stoop” doll for 2023 holidays - a sploof parody of “elf on a shelf”. Walmart was searching for a clever way to promote the release.

We created a social video showing if the doll came alive and ran amuck at Walmart afterhours. I wrote the script, collaborated on ideation, and post production social.

Within one week after the video dropped, it garnered 2 million impressions, an increase of 767% in BM, 36K in interactions, and increase of 65% above engagement for Walmart.

Creative Team:

Director: Nathaniel Brav-McCabe

Producer: Tyler Hovey-Wildman

Associate CD (Art): Emily Forde

Associate CD (Copy): Matt Richter

Social (Art): Stella Kwoun

Social (Copy): Olyvia Chac